00333nam a2200109Ia 4500008004100000245010200041260003400143260000900177300000900186500001300195650001500208170224s9999 xx 000 0 und d aFitness food puts restrained eaters in double jeopardy: it makes them eat more and exercise less. bJournal of Marketing Research c2016 a53:1 aFebruary xMarketing.