TY  - BOOK
TI  - In prediction contexts, consumers judge higher forecasts (e.g., a 70% chance of team A winning a​game) as being more accurate relative to lower forecasts (e.g. 30% chance of Team A winning); the forecaster making a higher (vs. lower) forecast is also judg
PB  - Journal of Marketing Research
KW  - Marketing
N1  - February
ER  -