00493nam a2200109Ia 4500008004100000245026200041260003400303260000900337300000900346500001300355650001500368170224s9999    xx            000 0 und d 4aThe current research examined consumers’ avoidance of products with superficial packaging damage when such damage does not pose real safety concerns. Due to the large amount of products that are discarded each year due to packaging imperfections, it is im  bJournal of Marketing Research  c2016  a53:1  aFebruary  xMarketing.