00524nam a2200121Ia 4500 170224s9999 xx 000 0 und d The current research examined consumers’ avoidance of products with superficial packaging damage when such damage does not pose real safety concerns. Due to the large amount of products that are discarded each year due to packaging imperfections, it is im Journal of Marketing Research 2016 53:1 February Marketing. 316038 316038 0 0 0 CL CL 2017-02-24 0 2017-02-24 00:00:00 2017-02-24 SE