00608nam a2200133Ia 4500008004100000245026200041260003400303260000900337300000900346500001300355650001500368999001900383952007200402170224s9999 xx 000 0 und d 4aThe current research examined consumers’ avoidance of products with superficial packaging damage when such damage does not pose real safety concerns. Due to the large amount of products that are discarded each year due to packaging imperfections, it is im bJournal of Marketing Research c2016 a53:1 aFebruary xMarketing. c316038d316038 001040aCLbCLd2017-02-24l0r2017-02-24 00:00:00w2017-02-24ySE