00343nam a2200109Ia 4500008004100000245011200041260003400153260000900187300000900196500001300205650001500218170224s9999    xx            000 0 und d  a​​The Perils of Proactive Churn Prevention Using Plan Recommendations: Evidence from a Field Experiment  bJournal of Marketing Research  c2016  a53:1  aFebruary  xMarketing.