TY  - BOOK
AU  - Belch, George E.
AU  - Belch, Michael A.
AU  - Title.
TI  - Advertising and promotion
SN  - 9780071260749
AV  - 659.1 
CY  - Philippines
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes glossary, endnotes and index
ER  -