<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00695nam a2200253Ia 4500</leader>
  <controlfield tag="008">171120s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9.7814565379e+012</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">659.1</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="b">M113 2011</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Macabenta, Greg B.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">How to make a benta :</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="b">anecdotes, lectures &amp; articles from the advertising wars /</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="c">by Greg B. Macabenta.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Philippines :</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">Minority Media Services,</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2011</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">289 pages :</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="b">illustrations ;</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="c">22cm.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Advertising.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Filipino American business people -- Biography.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Title.</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">345365</subfield>
    <subfield code="d">345365</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">SSISM</subfield>
    <subfield code="b">SSISM</subfield>
    <subfield code="d">2017-11-20</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">FIL 659.1 M113 2011</subfield>
    <subfield code="p">SSISM4409</subfield>
    <subfield code="r">2017-11-20 00:00:00</subfield>
    <subfield code="w">2017-11-20</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
