How to make a benta <subTitle>anecdotes, lectures & articles from the advertising wars</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Macabenta, Greg B.</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <name type="personal"> <namePart>Title.</namePart> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">Philippines</placeTerm> </place> <publisher>Minority Media Services</publisher> <dateIssued>2011</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>289 pages :</extent> <extent>illustrations ;</extent> <extent>22cm.</extent> </physicalDescription> <note type="statement of responsibility">by Greg B. Macabenta.</note> <subject> <topic>Advertising</topic> </subject> <subject> <topic>Filipino American business people -- Biography</topic> </subject> <subject> <topic>Marketing</topic> </subject> <classification authority="lcc">659.1</classification> <classification authority="lcc"> M113 2011</classification> <identifier type="isbn">9.7814565379e+012</identifier> <recordInfo> <recordCreationDate encoding="marc">171120</recordCreationDate> </recordInfo> </mods>