00339nam a2200109Ia 4500008004100000020001800041100002600059245009100085250001100176260002800187300001400215171205s9999    xx            000 0 und d  a9780072947038  aPerreault, William D.  cWilliam D. Perreault, E. Jerome McCarthyaBasic Marketing A Global-Managerial Approach  a15 ed.  bMcGraw-Hill/Irwinc2005  a792 pages