<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00646nam a2200241Ia 4500</leader>
  <controlfield tag="008">180523s9999    xx            000 0 und d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">013-198-262-1</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="a">MAIN HF 5415.13</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2=" ">
    <subfield code="b">.M37 2006</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="a">Marketing management :</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="3">
    <subfield code="b">an Asian perspective /</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2="0">
    <subfield code="c">Philip Kotler&#x2026; [et al].</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">4th Edition</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Singapore :</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="b">Pearson Education South Asia,</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2006</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">830 pages :</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="b">colored illustrations ;</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="c">27 cm.</subfield>
  </datafield>
  <datafield tag="440" ind1=" " ind2=" ">
    <subfield code="a">MsGraw-Hill/Irwin series in marketing.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">357065</subfield>
    <subfield code="d">357065</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="a">SMC</subfield>
    <subfield code="b">SMC</subfield>
    <subfield code="c">MAIN</subfield>
    <subfield code="d">2006-09-21</subfield>
    <subfield code="g">995.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">MAIN HF 5415.13 .M37 2006</subfield>
    <subfield code="p">SMC03429</subfield>
    <subfield code="r">2018-05-23 00:00:00</subfield>
    <subfield code="w">2018-05-23</subfield>
    <subfield code="y">BK </subfield>
  </datafield>
</record>
