Marketing research <subTitle>text and cases</subTitle> </titleInfo> <titleInfo> <title/> </titleInfo> <name type="personal"> <namePart>Boyd, Harper W., Jr.</namePart> <role> <roleTerm authority="marcrelator" type="text">creator</roleTerm> </role> </name> <typeOfResource>text</typeOfResource> <originInfo> <place> <placeTerm type="code" authority="marccountry">xx</placeTerm> </place> <place> <placeTerm type="text">New Delhi</placeTerm> </place> <publisher>A.I.T.B.S. Publishers</publisher> <dateIssued>2004</dateIssued> <dateIssued encoding="marc">9999</dateIssued> <edition>7th Edition</edition> <issuance>monographic</issuance> </originInfo> <language> <languageTerm authority="iso639-2b" type="code">und</languageTerm> </language> <physicalDescription> <form authority="marcform">print</form> <extent>816 pages :</extent> <extent>24 cm.</extent> </physicalDescription> <note type="statement of responsibility">Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.</note> <note>Includes index.</note> <subject> <topic>Marketing research</topic> </subject> <subject> <topic/> <topic>Marketing research -- Case studies</topic> </subject> <classification authority="lcc">MAIN HF 5415.2 </classification> <classification authority="lcc"> .B69 2004</classification> <identifier type="isbn">81-85386-16-1</identifier> <recordInfo> <recordCreationDate encoding="marc">180523</recordCreationDate> </recordInfo> </mods>