00435nam a2200133Ia 4500008004100000100003600041245003600077245003600113260004100149300003000190440004000220650002400260650001700284180910s9999 xx 000 0 und d aAmerican Marketing Association. aJournal of Marketing Research / cAmerican Marketing Association. bAmerican Marketing Associationc2018 apages 163-303, April 2018 aJournal of Marketing ResearchvLV.2 aMarketing research. aPeriodicals.