TY  - BOOK
AU  - Whittington, Richard
TI  - What is strategy: and does it matter? 
SN  - 978-1-86152-377-8
PY  - 2001///
CY  - United Kingdom : 
PB  - Cengage Learning EMEA
KW  -   Strategic planning
KW  - Strategic management
N1  - Includes references and index
ER  -