TY  - BOOK
AU  - Semenik, Richard J.
TI  - Promotion and integrated marketing communications
SN  - 9.7803241257e+012
PY  - 2002///
CY  - Cincinnati, Ohio
PB  - South-Western Thomson Learning
KW  - Advertising campaigns
KW  - Communication in Marketing
N1  - Includes glossary and index
ER  -