00450nam a2200133Ia 4500008004100000020002200041100002200063245012500085250001300210260003000223300002700253650001600280650002000296200924s9999    xx            000 0 und d  a978-981-48-4687-5  aAndrews, J. Craig  cJ. Craig Andrews, Terence A. ShimpaAdvertising, promotion and other aspects of integrated marketing and communications/  a10th ed.  aSingapore:bCENGAGEc2019  axix, 635 pagesc25 cm.  aAdvertising  aSales promotion