TY  - BOOK
AU  - Eisend, Martin
TI  - Research methodology in marketing : theory development, empirical approaches and philisophy of science considerations
SN  - 978-3-030-10793-2
AV  - HF 5415  .Ei37 2019
PY  - 2019///
CY  - Switzerland
PB  - Springer
KW  - Marketing.
KW  - Research--moral and ethical aspects.
KW  - Sociology--research.
N1  - Includes bibliographical references, index, and glossary.
ER  -