00618nam a22002177a 4500 0 20240923141258.0 240923b xxu||||| |||| 00| 0 eng d 978-1-64728-560-9 HF 5823 .M67 2024 Moran, Alvin Introduction to advertising Moran, Alvin New York Wilford press C2024 viii, 226p. : ill. ; col. : 27cm. Advertising. Branding (marketing) Marketing Sales promotion. Includes bibliographical references & index. lcc BK 366345 366345 0 0 lcc 0 CL CL RES 2024-09-23 Library Fund 0 HF 5823 .M67 2024 C23590 2024-09-23 00:00:00 2024-09-23 BK