00794nam a22002297a 4500 0 20241015150821.0 241015b xxu||||| |||| 00| 0 eng d 9781266124983 HF 5415 .C36 2024 Cannon, Joseph P., author. Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy. 18th ed. New York, NY : McGraw Hill LLC, 2024. xxxiv, 795 p. : col. ill. ; 28 cm. Includes bibliographical references and index. Marketing. Strategic planning. Perreault, William Jr. D., author. McCarthy, E. Jerome, author. lcc BK 366559 366559 0 0 lcc 0 CL CL GSL 2024-10-15 Library Fund 0 HF 5415 .C36 2024 C23572 2024-10-15 00:00:00 2024-10-15 BK