The impact of fomo marketing tactics in stimulating the purchase intentions of consumers in e-commerce - Claverio, Cinderella D. (Las Pinas City Southville International School and Colleges, 2023)
Marketing Management.
Includes bibliographical references and appendices.
Keywords: Fear of missing out (FOMO) in marketing--Research.; Marketing strategies--Research.; Consumer behavior--Research.; E-commerce$1 (BMarketing--Research.s