TY - BOOK AU - Cruz, Ian Xaviery T. TI - The impact of brand image of consumer purchasing decision on selected franchise fast food businesses in Las Pinas City AV - HF 5415.125 .C78 2023 PY - 2023/// CY - Las Pinas City PB - Southville International School and Colleges KW - Branding (Marketing) KW - Consumer behavior KW - Franchises (Retail trade) KW - Fast food restaurants—Marketing N1 - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices. ER -