TY  - BOOK
AU  - Parayno, Louise Ashley P. 
TI  - The impact of digital marketing on consumer buying intention of millennials in selected fast fashion stores in SM Southmall Las Pinas City
AV  - HF 5415.1265 .P37 2023
PY  - 2023///
CY  - Las Pinas City
PB  - Southville International School and Colleges
KW  - Digital marketing
KW  - Millennials—Consumer behavior
KW  - Fast fashion industry—Marketing
KW  - Retail stores—Marketing
N1  - Bachelor of Science in Business Administration Major in Marketing Management; Includes bibliographical references and appendices.

ER  -