TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
TI  - Marketing essentials
SN  - 9780324366075
AV  - HF 5415 .M459 2007
PY  - 2007///
CY  - Australia
PB  - South-Western
KW  - Marketing
N1  - BSBA
ER  -