TY  - BOOK
AU  - Armstrong, Gary
AU  - Kotler, Philip
TI  - Marketing: an introduction. 
SN  - 0131984543
AV  - HF 5415  .M2965 2007
PY  - 2007///
CY  - Singapore
PB  - Pearson Education International
KW  - BSBA
KW  - Marketing
KW  - Management
N1  - BSBA
ER  -