TY  - BOOK
TI  - Scenarios in marketing: from vision to decision
SN  - 9780470032725
AV  - HF 5415.13 .Sc276 2006
PY  - 2006///
CY  - England
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -