TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Cannon, Joseph P.
AU  - McCarthy, Jerome E.
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780071283342
AV  - HF 5415 .P455 2008
PY  - 2008///
CY  - U.S.A
PB  - McGraw-Hill Irwin
KW  - Marketing
ER  -