TY  - BOOK
TI  - Media promotion and marketing for broadcasting, cable, and the internet.
SN  - 9780240807621
AV  - HE 8689.7 .M37.P76 2006
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - Television broadcasting
KW  - Marketing
KW  - Radio broadcasting
N1  - MC
ER  -