@book{39768,
	author = {Yip, George S. and Hult, G. Tomas M.},
	title = {Total global strategy /},
	publisher = {Pearson,},
	year = {2012.},
	address = {Boston, United States :},
	edition = {3rd ed. International ed.},
	note = {Earlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.  Includes bibliographical references and index}
}