00845nam a2200217 a 450000500170000000800410001702000180005805000240007610000190010024500620011925000300018126000450021130000360025650001690029252100090046165000510047065000230052165000240054465000370056870000220060520140311163043.0120830s19uu    xx            00    eng d  a9780132374729  aHD 62.4b.Y565 2012  aYip, George S.  aTotal global strategy /cGeorge S. Yip, G. Tomas M. Hult.  a3rd ed. International ed.  aBoston, United States :bPearson,c2012.  axxiii, 295 p. :bill. ;c24 cm.  aEarlier ed. published as: Total global strategy II : updated for the internet and service era / George S. Yip. c2003.  Includes bibliographical references and index  aBSBA  aInternational business enterprisesxManagement  aStrategic planning  aInternational trade  aInternational economic relations  aHult, G. Tomas M.