TY  - BOOK
AU  - Dibb, Sally
AU  - Simkin, Lyndon
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing: concepts and strategies 
SN  - 9781408032145
AV  - HF 5415 .D543 2012
PY  - 2012///
CY  - Andover
PB  - Cengage Learning, 2012
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Offers a thorough overview of essential marketing principles, concepts and strategies. This text takes students beyond the marketing mix, to recognize that in addition (sic) to producing and executing marketing programs, the marketing philosophy can add much strategic direction and market insight to an organization's strategizing
ER  -