TY  - BOOK
TI  - Marketing research
SN  - 9781405161787
AV  - HF 5415 .W648 2011 vol.2
PY  - 2011///
CY  - United Kingdom
PB  - Wiley Pub.
KW  - Advertising
KW  - Encylopedias
KW  - Consumption (Economics)
KW  - Encyclopedias
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -