TY  - BOOK
AU  - Boone, Louis E.
TI  - Principles of marketing
SN  - 9781285918914
AV  - HF 5415 .B619 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and index; MC
ER  -