00644nam a2200205Ia 4500 140321s9999 xx 000 0 und d 9789814410151 HF 5821 .Og9 2012 O'Guinn, Thomas C. Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik. 6th ed. Philippines : Cengage Learning, c2012. 682 p. : 23 cm. Includes bibliographical references and index. MA Advertising media planning. Advertising. LOC BK 48407 48407 0 0 lcc 0 CL CL GSL 2014-03-21 DONATION 2 20 HF 5821 .Og9 2012 C17690 2018-05-15 00:00:00 2015-10-20 2014-03-21 BK