@book{48414,
	author = {Garrovillas, Eduardo P.},
	title = {Out-of-the-box marketing principles that work and make sense for marketing students, faculty and practitioners /},
	publisher = {Books Atpb. Pub.,},
	year = {c2013.},
	address = {Mandaluyong City :},
	note = {Includes bibliographical references.}
}