TY  - BOOK
AU  - Kaser, Ken
TI  - Advertising and sales promotion
SN  - 9781111573232
AV  - HF 5823 .K151 2013
PY  - 2013///
CY  - Ohio
PB  - South-Western Cengage Learning
KW  - Advertising
KW  - Sales promotion
N1  - Includes index; MC
ER  -