TY  - BOOK
AU  - Parasuraman,A.
AU  - Colby,Charles L.
TI  - Techno-ready marketing: how and why your customers adopt technology 
SN  - 0684864940
AV  - HD 45 .P327 2001
U1  - TR 658.8  
PY  - 2001///
CY  - New York
PB  - Free Press
KW  - Technological innovations
KW  - Management
KW  - Marketing
KW  - technology adoption
KW  - early adopters
N1  - Includes bibliographical references and index; Faculty
UR  - http://www.loc.gov/catdir/bios/simon052/00065457.html
UR  - http://www.loc.gov/catdir/description/simon032/00065457.html
ER  -