TY - BOOK AU - Berkowitz Eric N. AU - Berkowitz,Eric N. TI - Marketing SN - 9780256189681 AV - HF 5415 B513 1997 U1 - HS 658.8 PY - 1997/// CY - Boston. PB - Irwin McGraw-Hill KW - Marketing KW - Berkowitz, Eric N KW - Series N1 - Includes bibliographical references and indexes ER -