TY  - BOOK
AU  - Chisnall,Peter M.
TI  - The essence of marketing research
SN  - 0132848295
AV  - HF 5415.2  .C47 1991
U1  - HS 658.83951  
PY  - 1991///
CY  - New York
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliographical references(p. 168-170) and index
ER  -