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  <titleInfo>
    <title>Effects of the endorsement of celebrities on the chioce and preference for cosmetic and hygienic products by the third and fourth Year students of Southville International School and Colleges S. Y. 2003-2004</title>
  </titleInfo>
  <name type="personal">
    <namePart>Olegario, Ulabel.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xx</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Las Piñas City, Philippines</placeTerm>
    </place>
    <publisher>Southville International School and Colleges</publisher>
    <dateIssued>2004</dateIssued>
    <dateIssued encoding="marc">19uu</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>26 pages :  illustrations ;  28 cm.   </extent>
  </physicalDescription>
  <note type="statement of responsibility">Ulabel Olegario.</note>
  <note>Includes bibliographical references.</note>
  <subject>
    <topic>Advertising</topic>
    <topic>Cosmetics</topic>
  </subject>
  <subject>
    <topic>Advertising</topic>
    <topic>To teenagers</topic>
  </subject>
  <subject>
    <topic>Celebrity endorsement in advertising</topic>
  </subject>
  <subject>
    <topic>Consumer behavior</topic>
    <topic>Teenagers</topic>
  </subject>
  <subject>
    <topic>Brand choice</topic>
    <topic>Psychological aspects</topic>
  </subject>
  <classification authority="lcc">PGS HF 5822 .Ol45 2004</classification>
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    <recordCreationDate encoding="marc">970101</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250411112148.0</recordChangeDate>
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