Southville International School and Colleges Search for 'su:"Marketing management"'

Strategic marketing management : planning, implementation and control /

By Wilson, Richard M.S..
Amsterdam : Elsevier, 2005 .
xii, 867 p. : 28 cm. .
9780750659383

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Marketing management /

By Kotler, Philip.
New Jersey : Pearson Education International, 2003 .
706 pages : 29 cm..
0130497150

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Strategic market management/

By Aaker, David A..
Boston, Mass. : McGraw-Hill, 2005 .
726 pages : , Various multi-media instructional materials are available to supplement the text. 26 cm..
0471484261

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Marketing management : analysis, planning, implementation, and control /

By Kotler, Philip..
Upper Saddle River, NJ : Prentice Hall, 1997 .
789 pages : 27 cm..
0132435101 (case) | 0132613638 (International ed.)

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Identifying the right markets /

By Parmerlee, David..
Lincolnwood, Ill., USA : NTC Business Books, 1993 .
155 pages : , "American Marketing Association"--Cover. 28 cm..
0844235768 :

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Global marketing management /

By Keegan, Warren J..
Upper Saddle River, N.J. : Prentice Hall, 2002 .
xxv, 617 pages : , Includes bibliographical references and index. 27 cm..
0130332712 | 0130607339 | 9780130615060

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The business marketing course : managing in complex networks /

By Ford, David,.
Chichester, West Sussex, England ; | New York : J. Wiley, 2002 .
238 pages : , "I intended to provide the basis for a course on business marketing for students on undergraduate or MBA courses ... [and] useful for managers ... [this book is] based on the ideas of the IMP (Industrial Marketing and Purchasing) Group"--P. [xiii]. 24 cm..
0471877220

]]> Place hold on The business marketing course :

International marketing management /

By Jain, Subash C..
Balmont, California : Wadsworth Publishinh Company, 1993 .
912 pages : 28 cm..
0534932886

]]> Place hold on International marketing management /

Global marketing management /

By Kotabe, Masaaki.
New Jersey : john Wiley & Sons, Inc, 2004 .
694 pages : 28 cm..
0471230626

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Services marketing : people, technology, strategy /

By Lovelock, Christopher H..
Upper Saddle River, N.J. : Pearson/Prentice Hall, 2007 .
648 pages : 29 cm..
0131875523 (alk. paper)

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The persona principle : how to succeed in business with image-marketing /

By Armstrong, Derek,.
New York : Simon & Schuster, 1996 .
240 p., [16] p. of plates : 25 cm..
0684802694

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Marketing management /

By Kotler, Philip..
Upper Saddle River, N.J. : Pearson Prentice Hall, 2009 .
1 v. (various pagings) : 29 cm..
9780136009986 | 0136009980 | 9780131357976 (pbk.) | 0131357972 (pbk.)

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Basic marketing : a global-managerial approach /

By Perreault, William D..
Boston, Mass. : McGraw-Hill, 2005 .
793 p. : 28 cm..
0071246436 (alk. paper : hbk.) | 9780072947038 (hbk.)

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The Best of Inc. guide to marketing and selling /

.
281 p. ; 24 cm..

]]> Place hold on The Best of Inc. guide to marketing and selling /

Managing customer value : creating quality and service that customers can see /

By Bradley Gale T..
USA : Macmillan Inc., 1994 .
424 p. : 26 cm..

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How to prepare promotional plan /

By Waller, David.
Australia : McGraw-Hill, 1999 .
100 p. : 24 cm..
0074706535

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Marketing management /

By Miranda-Gow, Carmelita.
Mandaluyong City : National Bookstore, 2011 .
301 p. : 23 cm..
9710860399

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Marketing Strategy : a decision-focused approach /

By Walker, Orville Jr. C., et al..
Boston : McGraw Hill, 2003 .
xii, 265 p. : , Includes Index 25 cm..
0072466707

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Global marketing /

By Keegan, Warren J..
New Jersey : Prentice-Hall, 2000 .
xxii, 114p. : , Includes Index w/ CD-ROM 25 cm..
0-13-084268-0

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Managing customers as investments: the strategic value of customers in the long run. /

By Gupta, Sunil.
United States : Wharton School Publishing, 2005 .
205 p. : 24 cm..
0-13-142895-0

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Strategic marketing management : planning, implementation & control /

By Wilson, Richard M.S..
Amstersdam : Elseviere Butterworth-Heinemann, 2005 .
867 p. : 28 cm..
0750659386

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Marketing and financial management : new economy-new interfaces /

By Walters, David.
New York, N.Y : Palgrave Macmillan, 2005 .
xxiv, 408 p. ; 23 cm..
1403940975

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Strategic marketing.

By Cravens, David.
New York : McGraw-Hill, 2006 .
726 p. : 26 cm..
0071250158

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The highly effective marketing plan /.

By Knight, Peter.
London : Prentice Hall, 2004 .
168 p. : 24 cm..
0-273-68786-7

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Global marketing strategies/.

By Jeannet, Jean Pierre.
Boston : Houghton Mifflin Company, 1995 .
896 p. : 24 cm..
0395710456

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Marketing management/.

By Kotler, Philip.
New Jersey : Pearson Education, 2006 .
672 p. : 27 cm..
013196853X

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Marketing management : knowledge and skills.

By Peter, Paul J..
New York : McGraw-Hill Irwin, 2004 .
876 p. : 25 cm..
0072552174

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The marketer's guide to public relations in the 21st century. /

By Harris, Thomas L..
U.S.A : Thomson/Southwestern, 2006 .
287 p. : 24 cm..
0324312105

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Duct tape marketing : the world's most practical small business marketing guide. /

By Jantsch, John.
U.S.A : Nelson Business, 2006 .
285 p. : 25 cm..
0-7852-2100-x

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Business marketing : connecting strategy, relationships, and learning./

By Dwyer, Robert F..
U.S.A : McGraw-Hill, 2006 .
683 p. : 22 cm..
007--124438-7

]]> Place hold on Business marketing :

Marketing management : a strategic decision-making approach /

By Mullins, John W..
Marketing management : a strategic decision-making approach, 2008 .
533 p. : 24 cm. .
9780071101097

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Applications in basic marketing : clippings from the popular business press.

By Perreault, William D..
U.S.A : McGraw-Hill Irwin, 2005 .
215 p. : 26 cm..
0072864730

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Digital marketing for dummies.

By Carter, Ben, et al..
England : John Wiley & Sons, Ltd, 2007 .
282 p. : 24 cm..
978-0-470-05793-3

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Strategic market management /

By Aaker, David A..
U.S.A : John Wiley & Sons, 2005 .
356 p. : 20 cm. .
0471659037

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Marketing management /

By Saxena, Rajan.
New Delhi, India : Tata McGraw-Hill Publishing Company Limited, 2006 .
812 p. : 25 cm..
9780070599536

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Complexity and paradox. /

By Underwood, Jim.
United Kingdom : Capstone Publishing, 2002 .
104 p. : 15 cm..
1841122254

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Six sigma for marketing processes : an overview for marketing executive, leaders, and managers.

By Creveling, Clyde M..
Upper Saddle River, New Jersey : Prentice Hall, 2006 .
269 p. : 24 cm..
013199008x

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The marketing plan.

By Cohen, William A..
U.S.A : John Wiley & Sons, Inc, 2006 .
350 p. : 28 cm..
978-0-471-75529-6

]]> Place hold on The marketing plan.

Marketing strategy and management /

By Baker, Michael J..
New York : Pagrave Macmillan, 2007 .
577 p. : 26 cm..
9781403986276

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International marketing management : text and cases./

By Mathur, U.C..
Los Angeles : Sage, 2008 .
583 p.: 26 cm..
978-0-7619-3640-4

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Marketing management : a value creation process.

By Dubois, Pierre-Louis.
London : Palgrave MacMillan, 2007 .
466 p. : 27 cm..
139780333773192

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International marketing management text and cases. /

By Mathur, U.C..
Los Angeles : Sage Publishing, 2008 .
583 p. : 26 cm..
9780761936404

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Understanding digital marketing : marketing strategies for engaging the digital generation. /

By Ryan, Damian.
London : Kogan Page, 2009 .
276 p. : 25 cm..
9780749453893

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Designing brand identity /

By Wheeler, Alina.
U.S.A : John Wiley & Son's, 2006 .
280 p. : 27 cm. .
0471746843

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Marketing accountability : how to measure marketing effectiveness /

By McDonald, Malcolm.
London : Kogan Page, 2009 .
293 p. : 26 cm..
9780749453862

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Marketing planning by design : systematic planning for successful marketing strategy.

By Strauss, Ralf E..
England : John Wiley & Sons, 2008 .
350 p. : 26 cm..
9780470721674

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Principles of advertising & IMC /

By Duncan, Tom..
Boston : McGrawHill, 2005 .
774 p. : 25 cm..
0072537744

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Marketing strategy and competitive positioning. /

By Hooley, Graham J..
Jurong, Singapore : Pearson Education, 2010 .
xviii, 614 p. : , Includes index. 25 cm..
9789810697488

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Strategic newspaper marketing and management /

By Thakur, K.C..
India : Cyber Tech Publications, 2010 .
272 p. : 22 cm..
9788178846309

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Branding demystified /

By Verma, Harsh.
Los Angeles : Response, 2010 .
247 p. : 22 cm..
9788132102342

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