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  2. Details for: The fundamentals and practice of marketing /
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The fundamentals and practice of marketing / John Wilmshurst.

By:
  • Wilmshurst, John
Contributor(s):
  • Institute of Marketing
  • CAM Foundation
Material type: TextTextPublication details: London ; Boston : Butterworth-Heinmann, 1995.Edition: 3rd edDescription: 324 pages : illustration ; 24 cmISBN:
  • 0750609974
Subject(s):
  • Marketing
DDC classification:
  • MkSF 658.8  W68 1995
LOC classification:
  • HF 5415 .W743 1995
Online resources:
  • Publisher description
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  • Holdings ( 1 )
  • Title notes ( 2 )
  • Comments ( 0 )
Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5415 .W743 1995 (Browse shelf(Opens below)) 1 Available SFU0781

"Published on behalf of the Institute of Marketing and the CAM Foundation."

Includes bibliographies and index.

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The fundamentals and practice of marketing /

APA

Wilmshurst J., Institute of Marketing & CAM Foundation. (1995). The fundamentals and practice of marketing. London: Butterworth-Heinmann.

Chicago

Wilmshurst John, Institute of Marketing and CAM Foundation. 1995. The fundamentals and practice of marketing. London: Butterworth-Heinmann.

Harvard

Wilmshurst J., Institute of Marketing and CAM Foundation. (1995). The fundamentals and practice of marketing. London: Butterworth-Heinmann.

MLA

Wilmshurst John, Institute of Marketing and CAM Foundation. The fundamentals and practice of marketing. London: Butterworth-Heinmann. 1995.

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