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Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas, Jr.

By:
  • Ferrell, O.C
Contributor(s):
  • Hartline, Michael D
  • Lucas, George H
Material type: TextTextPublication details: Mason, Ohio : South-Western, Thomson Learning, 2002.Edition: 2nd edDescription: 469 pages : illustration ; 25 cmISBN:
  • 0030321034
Subject(s):
  • Marketing strategy
  • Marketing
DDC classification:
  • MkSF 658.802  F37 2002
LOC classification:
  • HF 5415.13 .M345 2002
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books Southville International School Affiliated with Foreign Universities Library Southville Foreign University Section HF 5415.13 .M345 2002 (Browse shelf(Opens below)) 1 Available SFU0790

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Marketing strategy /

APA

Ferrell O., Hartline M. D. & Lucas G. H. (2002). Marketing strategy. Mason, Ohio: South-Western, Thomson Learning.

Chicago

Ferrell O.C, Hartline Michael D and Lucas George H. 2002. Marketing strategy. Mason, Ohio: South-Western, Thomson Learning.

Harvard

Ferrell O., Hartline M. D. and Lucas G. H. (2002). Marketing strategy. Mason, Ohio: South-Western, Thomson Learning.

MLA

Ferrell O.C, Hartline Michael D and Lucas George H. Marketing strategy. Mason, Ohio: South-Western, Thomson Learning. 2002.

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