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  2. Details for: Relationship marketing :
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Relationship marketing : perspectives, dimensions and contexts. / Tracy Harwood

By:
  • Harwood, Tracy
Contributor(s):
  • Garr, Tony
  • Broderick, Anne
Material type: TextTextPublication details: London : McGraw-Hill, 2008.Description: 242 p. : ill. ; 25 cmISBN:
  • 978-007711422
Subject(s):
  • Marketing
  • Customer relations
  • Relationship marketing
  • Consumer satisfaction
  • Customer services
LOC classification:
  • HF 5415.55  .H266 2008
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5415.55 .H266 2008 (Browse shelf(Opens below)) 1 Available C9801

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Relationship marketing :

APA

Harwood T., Garr T. & Broderick A. (2008). Relationship marketing. London: McGraw-Hill.

Chicago

Harwood Tracy, Garr Tony and Broderick Anne. 2008. Relationship marketing. London: McGraw-Hill.

Harvard

Harwood T., Garr T. and Broderick A. (2008). Relationship marketing. London: McGraw-Hill.

MLA

Harwood Tracy, Garr Tony and Broderick Anne. Relationship marketing. London: McGraw-Hill. 2008.

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