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  2. Details for: Marketing communications:
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Marketing communications: a brand narrative approach.

By:
  • Dahlen, Micael
Contributor(s):
  • Fredrik Lange
  • Terry Smith
Material type: TextTextPublication details: United Kingdom : John Wiley & Sons, Inc, 2010.Description: 584 p. : col. ill. ; 26 cmISBN:
  • 9780470319925
Subject(s):
  • Communication in marketing
  • Branding( Marketing)
LOC classification:
  • HF 5415.123 .D34 2010
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5415.123 .D34 2010 (Browse shelf(Opens below)) 1 Available C12091

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Marketing communications:

APA

Dahlen M., Fredrik Lange & Terry Smith. (2010). Marketing communications. United Kingdom: John Wiley & Sons, Inc.

Chicago

Dahlen Micael, Fredrik Lange and Terry Smith. 2010. Marketing communications. United Kingdom: John Wiley & Sons, Inc.

Harvard

Dahlen M., Fredrik Lange and Terry Smith. (2010). Marketing communications. United Kingdom: John Wiley & Sons, Inc.

MLA

Dahlen Micael, Fredrik Lange and Terry Smith. Marketing communications. United Kingdom: John Wiley & Sons, Inc. 2010.

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