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  2. Details for: Measuring marketing :
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Measuring marketing : 110+ key metrics every marketer needs / John A. Davis.

By:
  • Davis, John A, 1960-
Material type: TextTextPublication details: Singapore : Wiley, 2013.Edition: 2nd editionDescription: xxii, 344 pages : illustrations ; 25 cmISBN:
  • 9781118153741
Subject(s):
  • Marketing -- Evaluation
  • Marketing research
LOC classification:
  • HF 5415 .D298 2013
Contents:
Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books College Library Reserve Section HF 5415 .D298 2013 (Browse shelf(Opens below)) Available C19448

Includes index.

Section 1. Corporate financial metrics -- section 2. Marketing planning metrics -- section 3. Brand metrics -- section 4. Customer metrics -- section 5. Product/offering metrics -- section 6. Price metrics -- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online/digital/social metrics -- section 10. Place/distribution metrics -- section 11. Sales metrics.

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Measuring marketing :

APA

Davis J. A., . (2013). Measuring marketing. Singapore: Wiley.

Chicago

Davis John A, . 2013. Measuring marketing. Singapore: Wiley.

Harvard

Davis J. A., . (2013). Measuring marketing. Singapore: Wiley.

MLA

Davis John A, . Measuring marketing. Singapore: Wiley. 2013.

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SOUTHVILLE LIBRARY

Southville International School and Colleges Library

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