Research methodology in marketing : theory development, empirical approaches and philisophy of science considerations Eisend, Martin
Material type:
TextPublication details: Switzerland Springer c2019.Description: ix, 238 pages ; 25 cmISBN: - 978-3-030-10793-2
- HF 5415 .Ei37 2019
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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College Library Reserve Section | HF 5415 .Ei37 2019 (Browse shelf(Opens below)) | Available | C23258 |
Includes bibliographical references, index, and glossary.
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