Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.

By:

Frochot, Isabelle

Contributor(s):

Batat, Wided

Material type: Text

TextPublication details: Oxford : Goodfellow Publishers Limited, 2013.Description: viii, 218 pages : illustrations ; 25 cmISBN:

9781908999467

Subject(s):

LOC classification:

G 155.A1 .F76 2013

Summary: The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	College Library Reserve Section	G 155.A1 .F76 2013 (Browse shelf(Opens below))	Available	C20466

Includes bibliographical references and index.

The topic of 'experience' is becoming central to full understanding of consumer behaviour. This book covers the key sectors where it is critical - from resort management and tourist information to destination marketing. International in scope it backs up the theory throughout with relevant case materials, questions and exercises.

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Marketing and designing the tourist experience / Isabelle Frochot and Wided Batat.

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