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  2. Details for: Managing customers as investments:
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Managing customers as investments: the strategic value of customers in the long run. / Sunil Gupta

By:
  • Gupta, Sunil
Contributor(s):
  • Lehmann, Donald R
Material type: TextTextPublication details: United States : Wharton School Publishing, 2005.Description: 205 p. : ill. ; 24 cmISBN:
  • 0-13-142895-0
Subject(s):
  • Relationship marketing
  • Customer relations
  • Marketing -- Management
LOC classification:
  • HF 5415.55  .G959 2005
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Copy number Status Barcode
Books Books College Library General Circulation Section HF 5415.55 .G959 2005 (Browse shelf(Opens below)) 1 Available C6130

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Managing customers as investments:

APA

Gupta S., Lehmann D. R., . (2005). Managing customers as investments. United States: Wharton School Publishing.

Chicago

Gupta Sunil, Lehmann Donald R, . 2005. Managing customers as investments. United States: Wharton School Publishing.

Harvard

Gupta S., Lehmann D. R., . (2005). Managing customers as investments. United States: Wharton School Publishing.

MLA

Gupta Sunil, Lehmann Donald R, . Managing customers as investments. United States: Wharton School Publishing. 2005.

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