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Brand identity and online self-customisation usefulness perception Hongwei He, Lloyd C. Harris, Weiyue Wang & Kamran Haider

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  • Hongwei He
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:13-14, Pages: 1308-1332Subject(s):
  • -- Marketing
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October

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Brand identity and online self-customisation usefulness perception

APA

Hongwei He, .Brand identity and online self-customisation usefulness perception. : Journal of Marketing Research.

Chicago

Hongwei He, .Brand identity and online self-customisation usefulness perception. : Journal of Marketing Research.

Harvard

Hongwei He, .Brand identity and online self-customisation usefulness perception. : Journal of Marketing Research.

MLA

Hongwei He, .: Journal of Marketing Research. .

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