Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers Lydiane Nabec, Bernard Pras & Gilles Laurent
Material type:
TextPublication details: Journal of Marketing Management; 2016Description: 32:7-8,Pages: 595-627Subject(s):
| Item type | Current library | Status | |
|---|---|---|---|
Periodicals
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College Library | Available |
June
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